Hi, I'm

Ash Dawson

Senior Software Engineer & Technical Lead

15+ years architecting scalable systems with Go, PHP & JavaScript. Currently at SOCi, building enterprise SaaS serving 50,000+ locations. Pioneering AI-enhanced development workflows.

Ash Dawson, Senior Software Engineer
0 Years Experience
0 Companies
0 Languages
Open to opportunities
Seeking Staff / Principal Engineer
Focus AI & Distributed Systems
Location Global / Remote

AI-Enhanced Dev

Claude CodeCursorAugmentAgentic Workflows
ratkill.gg mascot — a stylised rat character

ratkill.gg

Gaming Dev Hub

SteamForge Desktop achievement manager
HabitQuest Gamified habit tracker
Soon

Notable Clients & Platforms

Mercedes-Benz Ordering systems for 1,000+ concurrent users
Honda Australia Campaign micro sites & digital experiences
SOCi, Inc. Enterprise SaaS serving 50,000+ locations
Tipple On-demand delivery platform across Australia
6 yrs 11 mos

Senior Software Engineer

SOCi, Inc.

50,000+ location platform. 40% API response-time improvement.

GoPHPJSAWS
2 yrs 1 mo

Frontend Tech Lead

Tipple

Led monolith-to-microservices migration. Optimised API response times.

ReactAWSNode
2 yrs 2 mos

Senior Developer

fatfish creative

Mercedes-Benz systems handling 1,000+ concurrent users.

LaravelJSAWS

Full Timeline

  1. Senior Software Engineer — SOCi, Inc.

    Led full-stack architecture across a 50,000+ location enterprise SaaS platform. Delivered 40% API response-time improvement on high-impact Listings feature. Pioneered AI-enhanced workflows with Claude Code, Cursor, and Augment. Mentored junior engineers via mob programming.

  2. Software Engineer — SOCi, Inc.

    Built ad publishing pipeline for Facebook & Google, enabling multi-platform campaign management across thousands of locations. Grew rapidly through mob programming practices.

  3. Frontend Tech Lead — Tipple Alcohol Delivery

    Led monolith-to-microservices migration, reducing deploy complexity and improving release velocity. Managed AWS infrastructure (EC2, ECS, Lambda). Optimised DB queries, slashing API response times. React.js frontend with Selenium & Jest test coverage.

  4. Senior Digital Developer — Tipple Alcohol Delivery

    Full-stack development of the Tipple e-commerce platform serving on-demand alcohol delivery across Australia.

  5. Senior Developer — fatfish creative

    Built drag-and-drop form builder and registration systems for Mercedes-Benz Australia, handling 1,000+ concurrent users on AWS. Laravel, JavaScript, MySQL.

  6. Junior Web Developer — Furphy Media

    Campaign micro sites for Honda Australia reaching national audiences. CodeIgniter, AngularJS, Backbone, Node.js.

  7. Junior Web Developer — fauvdesign

    WordPress, Drupal, Joomla CMS development. On-page SEO. Clients include Bayside Church and Capital Air.

  8. Junior Web Developer — Allardice Group

    ~3 websites per week. Twig, Symfony, CodeIgniter. Client training & documentation.

  9. Intern — Medtech Global

    Healthcare patient management web app. Native Android app with Bluetooth & multi-threading. C#, ASP.NET, Java.

  10. Owner & Freelance Developer

    Bespoke solutions ranging from WordPress to custom PHP apps with Symfony. Slack bots, Swagger API generation, Datadog & Sentry monitoring integrations.

Tech Stack

Primary
GoPHPJavaScriptTypeScriptSQL
Frameworks
ReactNode.jsLaravelSymfonySvelte
Cloud & Infra
AWSDockerECSLambdaEC2
Monitoring
New RelicDatadogSentryELK
AI Tooling
Claude CodeCursorAugment
Earlier Career
C#JavaAngularJSASP.NET

Let's Connect

Seeking Staff or Principal-level roles in distributed systems, AI infrastructure, or developer tooling at scale. Open to conversations.